Brand publishing is the next generation in communications for a digital, content-driven world. We build websites that inform and educate readers while partnering with brands to provide access to highly-qualified consumers and a highly effective content streams. Branded news sites provide readers with access to independent, credible information in niche interest areas while providing brands with increased ROI on their marketing spend by isolating consumers with targeted content.
MBA News is Australia’s leading source of news, views and information from Australia’s graduate management and business schools and the programs they offer. The site is targeted towards domestic and international students considering postgraduate management studies (including MBA, EMBA or DBA) and current students of Australia’s leading business schools.
MBA News provides detailed information about the latest offerings from each school; application, visa and enrolment tips for students; as well as the latest study tips and professional development opportunities for current students. It attracts more than 40,000 page views per month (April 2014) and has more than 9,000 Facebook likes.