Entries by Sophie Frayne

How Corporate Communications Is Evolving

The role of Communications Director in both global and local organisations has historically focused on a number of key traditional strategies to drive the brand forward. These roles include managing public image and reputation, distributing media releases, statements and alerts, responding to crises, writing speeches, engaging with stakeholders and managing the corporate website, among other tasks. But […]

Marketing and Publicity: What’s The Difference?

After the success of Ben’s post on the difference between PR and publicity which subsequently broke our internet, we thought we’d dive headfirst once more into the world of marcomms, this time highlighting the difference between marketing and publicity. There’s an old saying; “Marketing is what you pay for, PR is what you pray for” which serves as […]


simPRO Secures $40 Million In Funding To Drive Growth

Australian cloud technology group simPRO Software has secured AUD$40 million in growth capital as part of an aggressive product innovation and expansion strategy that has seen the company enter the United States and the United Kingdom over the last two years. The funding was secured from New York-based growth equity firm Level Equity. simPRO has […]


V2H Australia Appoints Glenn Davis As Chairman Following Capital Raising Completion

Queensland radial drilling technology group V2H Australia (V2HA) has appointed highly-regarded and experienced company director Glenn Davis as Chairman following the completion of a multi-million dollar capital raising. He is a director of a number of public and private companies including as Chairman of ASX-listed Beach Energy Limited (ASX: BPT).  He is a principal with DMAW […]

PR Fail Files: Ryan Lochte’s Good Morning America Interview

U.S. Olympic medallist and ultimate-bro Ryan Lochte has a catchline he blasts at every media opportunity post the Rio ‘robbery’ scandal: “I over-exaggerated.” This would be OK if you’re a five-year-old fibbing about the size of your Peppa Pig collection, but when you’re a 12-time Olympic gold medallist with an image to uphold, it only takes one “over-exaggeration” for you to […]

Four Easy Ways To Engage Media (Without Being Annoying)

Whether you’re an individual or company with a product or message, maintaining a relationship with media – either through yourself or through a public relations agency – is vital in shaping your message and sharing your story. There are endless ways to engage with earned media owners. It’s crucial to harness knowledge, professionalism, and to never […]

Five ways to spearhead your Facebook content marketing

Creating content is one thing. Creating content that your audience loves and wants to share is entirely different. And if you aren’t generating content that your audience cares about, then you’re wasting valuable time and resources. How can you create something that matters to your audience, bolsters your company image and isn’t sales-y? Over many years of experience we have found […]