Entries by Greg Peake

A Toolbox For A Media Spokesperson – The ‘Must Have’ Essential Skills

The media spokesperson is one of the most important players in the media machine. Acting as as a journalist’s primary source, they are responsible for representing their organisation and its message to the world. To the untrained eye, a spokesperson’s job is simple: Attend interviews and press conferences and provide the media with information for their story. However, underneath […]

Profast Group Sale To Steelmasters

Profast Pty Ltd and Profast (WA) Pty Ltd have joined the Steelmasters Group of companies. The Steelmasters Group based in Auckland New Zealand, is a privately owned company that encompasses four Steelmasters branches in New Zealand and six Boltmasters branches in Australia. Profast Group Founder and former Managing Director Trevor Brown will be transitioning into […]

Don’t Bury The Lead! Why Structure Matters In Media Writing

The inverted pyramid of media writing is one of the most fundamental aspects of good media writing. Understanding the concept and applying it to almost all styles of writing will help you win friends and influence people. The pyramid approach is a style of story-telling that guides a writer to arrange their piece so the […]

A Few Things To Consider When Developing NFP Content

The not-for-profit (NFP) sector is a unique beast when it comes to communication. Their audience is broad, ranging from organisation members, volunteers, board members, media, politicians and policymakers. Not to mention the wider public in many cases. Their work is centred towards a cause, with no mind towards profit or personal gain. The content is […]

4 Simple Rules For Combining Text With Video

As a writer, of sorts, I hate it when people look me dead in the eye and proclaim, ‘the written word is dead’. When I hear it, it feels like all of my career choices up to this point have been nullified by those who prefer to absorb information in other ways, and believe communicating is a […]