Entries by Duncan Macfarlane

Why You Need To Send Your Media Releases Early

In the modern era of non-stop online news and multiple distribution channels, it is easy to imagine that everything has changed, however, some things remain the same. One of these is the simple fact that if you have a story to distribute, you need to get it out early. Whether you are sending a media […]

How the Media Has Lost the Plot With Twitter

One of the key challenges of journalism is finding people who will comment on-the-record for a story. It is hard work as you have to identify a credible person, get past gatekeepers such as secretaries and public relations staff and then finally convince them to speak. You want them to say something “strong”, such as […]

FIIG Securities Launches Pioneering Online Bond Ordering Service          

Fixed income broker FIIG Securities has launched an Australian-first online ordering system for corporate bonds which makes buying and selling bonds in the over-the-counter market as simple as updating an online shopping cart. Clients and financial advisers can use the system to browse a range of bonds, access FIIG research on each bond, and place […]

simPRO takes on world with new job management system

Aussie cloud technology firm simPRO Software has a new weapon to drive its global expansion with the launch of a streamlined, low cost job management system for businesses in the field services industry. The newly-released simPRO Service product is a streamlined version of simPRO’s industry-standard business management system simPRO Enterprise, which already has more than […]

Media moves to frontline in blasphemy battle

The slaughter of 12 staff at Charlie Hebdo magazine in Paris, following other Islamist atrocities against cartoonists, filmmakers, and publishers, has presented Western journalists with a professional dilemma. They operate under laws which in most cases do not prevent them from publishing material which Muslims consider blasphemous but they now face a serious threat of […]

Cromwell Signs Metro Trains Melbourne

Leading property trust and funds manager Cromwell Property Group is pleased to announce that Melbourne train provider Metro Trains has signed an agreement to lease three floors at its 700 Collins Street office tower. The 10-year lease with five-year option covers approximately 7,577 sqm of office space and 56 carparks and will take effect from […]

How to make your media story last longer

Digital marketing is sometimes seen as an alternative to media outreach through newspapers and television but the truth is they should complement each other. When co-ordinated well, your digital marketing and media publicity will combine to create a public relations program that is more than the sum of its parts. One example of this at […]

Telstra SNP Monitoring appoints simPRO

Leading Australian technology company simPRO has been appointed as the operations management system software provider for the recently announced Telstra SNP Monitoring joint venture. Under the agreement, simPRO’s Enterprise business management platform will be used to distribute jobs to hundreds of Telstra SNP technicians who install surveillance and security systems for homes and businesses. simPRO […]

360 Capital offer takes FIIG past $600 million

Fixed income specialist FIIG Securities has completed its largest mid-market corporate bond issue for ASX-listed 360 Capital Group, taking the total number of bond issues sole led by FIIG in the last two years to 11 with a total value of $630 million. The latest issue for 360 Capital Group was targeted to raise $50 […]