Entries by Duncan Macfarlane

simPRO Appoints NZ Executive To Drive Growth

Global software group simPRO Software has launched a major growth drive in New Zealand as it looks to cement its position as the country’s most popular job management software for the trade services industry. The company has appointed experienced electrical industry executive Richard Pratley as New Zealand General Manager with responsibility for overseeing a major […]

How To Help Your Content Make Friends With Google

It used to be said that today’s news is tomorrow’s fish and chip wrappings. Meaning what was written today is gone forever tomorrow. The rise of Google and search has changed all that. Today, the number of people who find your content days, months or even years later through search engines can far exceed the number who click […]

Simple Rules For Public Relations Success

Public relations people have a role that is often misunderstood. Because many of us come from media backgrounds, it is sometimes expected that we will use our network of “mates” to secure good coverage of stories that would otherwise be rejected. No doubt, practitioners themselves have been the most guilty of promoting this myth. But […]

Cromwell Wins Again

Cromwell has confirmed its position as one of the country’s leading property fund managers, scooping the A-REIT award for the third consecutive year at the 2015 Professional Planner/Zenith Fund Awards. Cromwell was also a finalist in the Direct Property Award. Cromwell CEO Paul Weightman said he was delighted that the funds management team has been […]

Four Ways That Journalists Trick You Into Talking

They say that any publicity is good publicity, but we all know that isn’t true. There are many situations where you may not want to be quoted in the paper or to have factual information reported. If you are negotiating a sensitive deal to buy or sell an asset, for instance, the last thing you […]

Have we reached peak Twitter?

Unless you have been living under a rock for the last five years you will know that online social networking service Twitter is supposed to be headed for global domination. This narrative is supported by the fact that news websites frequently quote or base whole stories on anonymous tweets from the “twitterati” (who are often […]