Entries by Brenton Gibbs

Press Release – The Pieces That Make It Perfect

A great press release doesn’t write itself. They are built, piece by piece, until you have something that satisfies a host of requirements. A press release is one of the key tools that PR practitioners will use to convey a news story on behalf of their organisation or client. Often you will have only one […]

Daydream Island Announces Major $50 million Redevelopment

Daydream Island Resort Refurbishment Confirmed for 2018 Daydream Island Resort and Spa’s owners China Capital Investment Group (CCIG) has announced a more than $50-million-dollar redevelopment which will see significant infrastructure upgrades to the popular Whitsunday tropical island resort. The works will see the resort closing in early 2018 for a period of time to ensure […]

Inspiring Travel By Australia’s Top Influencers

  There’s no better way to fuel your travel plans than to jump online and see what some of the best digital travel influencers are up to. Whether you’re after specific destination information, general travel advice or simply looking for some dreamy inspiration here are some of our favourite writers and bloggers providing the stuff […]

AirAsia X Unveils 9th Birthday Special Livery

AirAsia X has celebrated its 9th birthday with the arrival this morning on the Gold Coast of Flight D7 206 from Kuala Lumpur featuring a special 9th birthday livery dedicated to its guests and staff. Since its first flight in November 2007, AirAsia X has flown nearly 1.6 million passengers between Kuala Lumpur and the […]

Why Celebrity Endorsement Is Here To Stay

Why do brands embrace the faces of celebrity? It’s not a new phenomenon and has been part of our daily consumption for many decades; in fact, it’s difficult not to name a product or company that hasn’t engaged in some form of celebrity endorsement. Celebrities can be a vehicle for brands to reach out to new […]

AirAsia Welcomes Guy Sebastian as Australia Ambassador

Australian music sensation Guy Sebastian has joined leading low-cost airline AirAsia as its ambassador for Australia. Guy was introduced last night at a VIP event at Sydney’s Museum of Contemporary Art, which was attended by music and aviation industry representatives, media, AirAsia trade partners together with AirAsia X Group CEO Datuk Kamarudin Meranun and Malaysia AirAsia […]

5 Social Media Tips For Tourism

If you’re in the tourism industry and looking to enhance or begin your social media and online presence, then there’s some key considerations to think through and some planning required. Have a look at what other successful businesses are doing and learn from their efforts. Think about what types of online media your audience is […]

China Capital Investment Group Purchases Whitsundays South Molle Island

China Capital Investment Group (CCIG) has announced the acquisition of the perpetual lease of South Molle Island in the Whitsundays on Australia’s Great Barrier Reef. South Molle Island is CCIG’s second Australian acquisition following the purchase in early 2015 of nearby Daydream Island Resort and Spa. The perpetual leasehold interest in South Molle Island features […]

Australia’s Famous Reef Island Brings Their Brand Refresh To Life

Daydream Island has unveiled a new website to lead their brand refresh as it undergoes a transformation by owners China Capital Investment Group. The resort’s brand direction places even more emphasis on one of Australia’s most unique interactive attractions, the Living Reef — a 1.5-million-litre, free-form coral lagoon system that courses through the resort. A […]