Entries by Brenton Gibbs

Facebook News Feed Changes Will Bring About A Rethink

Facebook has announced changes to its news feed flagged last year which will have the effect of prioritising posts from friends and video content over posts from media outlets and businesses. For news outlets and pages this will change the likelihood of their posts appearing in your news feed. Adam Mosseri, Facebook’s head of News […]

Bringing The Ashes Down Under, One Booking at a Time

An England Ashes cricket tour to Australia is always one of the most highly anticipated sporting visits to this country. The return of the English Men’s and Women’s cricket teams for their respective Ashes campaigns is the culmination of months of planning to ensure both series are a success on the field for players, spectators […]

Art For Angus – Childhood Cancer Support

An evening of awareness, art and auction, for a better quality of life for children with cancer A cocktail fund-raising evening with impact will be held on Saturday 16th September, 2017 at the Queensland Art Gallery to raise funds for Angus Johns and other children like him, who are suffering with cancer. Angus Johns is like any […]

Owned Media Sites Inform, Educate and Entertain

The understanding and importance of owned media is growing as brands increasingly put more resources into the media platforms that they own. Owned media in contrast to paid or earned media is anything under the company’s control. More specifically it includes websites, newsletters and blogs. In contrast, earned media is PR and editorial, paid media […]

SME Travellers Remain The Winners Amid Airfare Fluctuations

SME business travellers will face incremental airfare increases in 2018 but the passenger experience will be better than ever according to the latest 4D FOCUS – Australian Aviation and Airfare Analysis. The report, produced by Flight Centre Travel Group’s (FCTG) 4th Dimension Business Travel Consulting (4D) team, includes a statistical outlook for 2017 and year on year […]

Flight Centre Travel Group & Airbnb Host New Options for Corporate Travel

In an Australian and New Zealand first, Airbnb, the world’s leading community driven marketplace, has partnered with Flight Centre Travel Group’s (FCTG) corporate division to provide corporate customers with more options when travelling for business. With five different corporate travel brands, FCTG corporate, offers the broadest range of travel management services for organisations across Australia […]

Dealer Trade Signs Up Mitsubishi

Australia’s Dealer Trade Holdings Limited has signed a lucrative agreement with Mitsubishi Motors to auction their manufacturer-owned vehicles on the Dealer Trade listing platform. Mitsubishi in Australia are now using Dealer Trade to auction their manufacturer-owned vehicles to their 190 plus franchisees in a move that will lower costs and streamline the distribution of their […]

What Is Cornerstone Content?

Put simply, producing cornerstone content is about getting your web or blog page to rank highly by Google. Of course, it is helpful to have informative content for the benefit of your customers and site visitors, but ultimately Google will need to be told which of your articles are the most important – especially where […]