Entries by Ben Ready

Fraccing Alternative Set To Revolutionise Oil And Gas Industry

A new, environmentally-safe jetting technology will be rolled out across the Australian oil and gas industry over coming months after the completion of a merger between technology group Coal Bed Methane Innovations (a spin-off company of CRCMining) and Texas-based Zero Radius Laterals (ZRL). The new Australian-based company, V2H International, will be the world’s leading water […]

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FIIG Securities’ Managed Portfolio Service For Bonds hits $100 million

Australia’s first of its type managed portfolio service for bonds has now exceeded  $100 million in investments, with a range of individual, institutional and not-for-profits (NFPs) embracing the service for its high level of control, transparency and performance. FIIG Securities launched the Managed Income Portfolio Service (MIPS) in mid 2015 as a way for investors […]

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Collect Cash Faster With IntegraPay and ezyCollect

Collecting money with Xero is now faster and easier than ever with a new partnership between two of Australia’s most innovative software companies. Leading payments technology innovators IntegraPay has teamed up with cloud-based collections automation business ezyCollect to accelerate accounts receivables recovery for small businesses using the Xero accounting platform. Under the new partnership, businesses […]

Is sourcing great content, without the hassle, possible?

Like many traditional public relations firms RG Communications has seen first hand the growth of content marketing from a small niche player in the marketing world to all-pervasive monster. We have also seen first hand how companies have sometimes struggled to deal with the large volume of content required to feed the beast. Content can get complex, painful and expensive very […]

The Funding Network Returns To Brisbane

Following last year’s highly successful event, The Funding Network is coming together once again to present its collaborative ‘social investment experience’ at PwC on 15th June. Three leading social entrepreneurs will take to the floor and pitch their programs to a live audience. Each charity has been selected for their innovative approach and potential to […]

RG Communications Launches Short Order Content Portal Content On Demand

Leading Queensland communications firm RG Communications (RGC) has today launched a short-order content portal designed to streamline one-off, custom content sourcing. Content on Demand has been more than six months in development and is underpinned by an intuitive content briefing system called EziBrief. The site allows customers to order a range of content types by completing […]

The Essential Features Of A Successful Media Publicity Strategy

Media publicity is not terribly difficult – in theory. In practice it is incredibly complex and nuanced, which is why their is now entire industry built around it. As I have explained previously, there is a vast difference between media publicity and public relations. While both attempt to influence awareness, understanding and perception, they serve a […]

Content Vs. Advertising: The Great Debate

When you develop a marketing and communications plan for your business, you’re likely to come across a common conundrum. Do you focus on advertising or content marketing? Although content marketing and advertising are both trying to sell a product, they take two very different paths to get to the same goal. Advertising With advertising, a […]

Three Simple Tools To Define Your Brand’s Voice

How you say something can be just as important as what you say. Developing a unique voice for your brand helps your customers understand what your brand is all about. If they like your voice they are more likely to build an affinity with your brand and feel comfortable with the underlying messages of your […]