The irony of blogging about how to manufacture authenticity does not escape me. Surely being ‘real’ does not require an instructional video? Unfortunately, in the age of fake everything, it does. In modern corporate environments, particularly the marketing and communications space, we have developed a sophisticated language designed around coded phrases that have been deliberately […]
In the digital world every single brand, every single company, is a publisher. If you have a website, you are publisher, if you have a Facebook page, you are a publisher. If you send clients technical guides on how to use your products, you are a publisher. The key to being a great publisher is […]
HIGHLGHTS Net profit after tax of $20.2 million – strong second half performance of $15.6 million and includes one-off write-off for fraud of $2.3 million Consistent strong performance from the Hospitality business with the rental asset base# up 34% on 30 June 2016 Strong growth in the New Zealand and Canadian asset bases Improved second […]
There are plenty of words that get overused in the business environment – narrative, platform, synergy and competency – to name a few. Everybody understands what these words mean but they have become so broad as to be irrelevant in most uses. Often these buzzwords are bandied around to fill the space left by a person’s lack […]
Leading Hunter Valley thoroughbred breeding facility Emirates Park and Queensland’s Aquis Farm have today announced a new joint venture that will see Aquis Farm take over management of Emirates Park’s Murrurundi property, facilities and stallion roster. Hussain Lootah, son of His Excellency Nasser Lootah, Founder and Chairman of Emirates Park, said the joint venture between […]
Leading Queensland thoroughbred breeding and racing outfit Aquis Farm is pleased to announce the acquisition of proven Group I producing sire Husson (Arg), who has been purchased from Vinery Stud in a deal brokered by Julian Blaxland’s Blue Sky Bloodstock. Aquis Farm Chief Executive Officer Justin Fung said the facility was committed to bringing the […]
Brisbane developer Majella Property Developments is progressing with its plans to transform Woolloongabba’s historic Broadway Hotel and surrounds into a world class residential, commercial and food and dining destination with the lodging of its development application with the Brisbane City Council. The Broadway Hotel will be brought back to life and be the historical centrepiece […]
Like I’ve said before, anybody can create incredible content marketing tactics with access to a bottomless pit of money. But for many small to medium businesses (SMBs) in the current climate doing their content on a smell of an oily rag would require a doubling of their budget! Despite these challenges there are still plenty […]
I have been doing a bit of media training for clients lately and it has reminded what an incredibly daunting experience it can be for people who do not deal with the media on a daily basis. For the vast majority of executives – regardless of age, experience or gender – interacting with the media […]
Video is massive. It is quickly becoming the main weapon in any marketers social or content marketing toolbox. If you’re not convinced the stats speak for themselves. Facebook users watch more than 4 billion video clips a day 64% of marketers expect video to dominate their strategies in the near future By 2019, 80% of […]
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